Atari, Ownership History


Legendary videogame console and software company Atari has seen many owners since its incorporation in 1972 and has seen its fortunes rise and fall along the way.

Atari Inc. (1972-1976)

Originally formed as Syzygy, Atari Inc. was started by Nolan Bushnell and Ted Dabney and produced arcades games including the legendary Pong. In 1975 Bushnell started work on a console that could play Atari’s hit arcade games at home. The project would produce the Atari 2600.

Atari Inc. Under Warners (1976 - 1984)

Design was the easy part. The hard and expensive bit was producing and marketing the 2600. The solution was to sell Atari to Warners Communications for around $30 million. The 2600 was a huge success for the company but follow-up systems like the 5200, 400 and 800 failed to duplicate the success of the company’s debut console. The videogame crash of 1983 sent Warners looking for a buyer to off-load Atari on.

Atari Corporation (1984 - 1996)

Warner sold the arcade division to Namco and the rest of Atari to Commodore founder Jack Tramiel for $240 million. The new company produced the 7800 and the ST computer line but lost ground to Nintendo, Commodore and PCs.

JTS Corp. (1996 - 1998)

Atari merged with hard-drive manufacture JTS and disappeared from public view.

Hasbro Interactive (1998 - 2001)

JTS sold the brand and assets to toy maker Hasbro who made Atari Interactive a division of Hasbro Interactive which mostly produced remakes of Atari classics.

Peter R. Finkman (2001)

Hasbro briefly sold the rights to the Atari game library to Californian tuna mogul Peter R. Finkman who published remake titles like Finkpong, Finkout, Missile Finkmand, and Finkeroids.

Church of Satan (2001)

When Finkman suddenly died in a horrible canning accident, control of the company moved to the Church of Satan per Finkman’s last will and testament. A brief renaissance followed with the original titles Flower Bed Fever, Sunshine Town and Baby Eatin’. The Church sold Atari to raise funds to for their theme park Dollywood.

Infogrames (2001 - 2006)

French videogame publisher Infogrames purchased the Atari name and library and marketed all its games under the brand including Unreal Tournament and Test Drive.

Your Mom (2006 - 2008)

After Infogrames failed to make any good games, the stock price dropped drastically the company was greatly devalued. Your mom used money she’s been hiding from your Dad for “Divorce Day” to buy the company from the French.

Rover (2008 - Present)

When your Mom moved out she lost the incorporation papers. Turns out they were in the mud room and the dog took them into his doghouse and was able to affect a ownership change by using the internet to communicate with the board of directors. Under Rover’s leadership Atari has produced a series of low-selling titles such as Sit, Fetch, Dinnertime, Walk in the Park and Flea Party 2.

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Reader Comments

I love this entry. Ahh, Atari … I always wondered what mum did with ours. I think I owe my sister and apology for all that blame.