The pre-eminent high-caffeine, high-guarana beverage marketed at gamers, Bawls was introduced in 1997 and soon took absolutely no area of civilization by storm.

Still, as the years have passed, Bawls has become a fixture at LAN Cafés and game tournaments, mostly because of a promotional budget that could only be funded by Scrooge McDuck’s own coffers. The original Bawls beverage has given way to a cherry-flavored version, a sugar-free Bawl and small mints (little Bawls balls, if you will).

Incidentally, the name of the brand is not, as is widely believed, a play on a certain part of the male anatomy. “Bawls” is actually what the target hardcore gamer market is expected to do at around the age of 80, while looking back on a life spent playing first-person shooters and drinking guarana-based beverages.